Why Use Video Marketing
Today, video marketing is for business growth has come up with a special way and change the way of business houses communicate with their target customers. Most of the companies are now include video marketing or viral video marketing as an important weapon for their business. Disseminating of information about to use a product and promotion of new brand or services, online education or boosting sales figures so on. Embedding video into your email or email campaigns will give high results in click-through rate percent. Again, any promotion videos in landing pages of the website with the content can raise high conversion rate by around 80% growth. Increasing significance of video marketing for business growth has resulted in some important video marketing trends that we noticed today.
A picture or video say 1000 words people don’t like to read more and they don’t have time today. But a video with great story can communicate the entire character of a brand in less than three minutes and reach by thousands of people within a second. Any visuals whether it is a video or image are quick memorable and long lasting by human mind. Video basically just like snack-sized, memorable, and measurable.
There are five recent statistics report on Video Marketing you should know it why video marketing is very demanding today.
- By 2019, Global Consumer Internet Video Traffic (GCIVT) will account for 80% of all consumers Internet traffic as per SmallBizTrendsreport.
- Facebook generates 8 billion video views on average per day as per Social Media Today.
- 90% of users say that product videos are helpful in the decision process as per Hubspot.
- After watching a video, 64% of users are more likely to buy a product online as per Hubspot.
- Video in an email leads to 200-300% increase in click-through rates as per Hubspot report.
Videos for learning
Video marketing is being used in various ways such as providing online eLearning solutions, viral video advertising, product demonstration, brand walk through so on. User can access video content sitting at home of any international university or institutes course ware that allows students to visualize the material contained clearly.
Videos for blogging
Today people looking short cut ways to gain quick information about any product or process they don’t have time to read content. In this case video marketing helps for quick and easy way to gain information you can tell about your product and services and process whatever information want to disseminate in the market.
Videos for advertising
There are many Digital Marketing Companies and advertising companies working for video marketing and promote those videos online in Whatsapp, social media websites including Facebook, Twitter, Pinterest, Linked In and so on. Video marketing is one of best and quick way to achieve high rank in search engine for your business growth.
Benefits of Video Marketing
Growthin revenue
Marketers who use video are turning company revenues growth around 30% faster than other advertising. Most of the business house preferred video marketing today to get more user access into their websites.
Impact on Buying Decisions
Around 80% customers say that product video helps them make buying decisions as well but there are 62% customers say watching a video makes them more likely to buy.
Provide Customers as they are looking for
Customer always looking for updated and fresh products and also need time to time to update about your brands and product, they prefer video content over emails, newsletters, social media banners, social media videos, blog posts, and downloadable content such as PPT and PDF, accordingly.
Customer always considering buying something after verified and research in their ways such as compare same products in other online stores, search in the Google, customer reviews and ratings.
Top Rank in Search Engine
Leveraging video marketing is a very powerful strategy to promote your brand and products that can accelerate your business online in a quick way. Videos are very helpful to improve your website’s ranking on search engine results pages. Video helps to give a better rank in the search engine in a very less time.
Increase traffic
Video users enjoy more web traffic from search than non-users. Again to it, while searched on any keywords in the Google videos are come first in the search listing.
High quality backlinks
Backlinks, meaning other websites link that linked to your site. So this is a way getting more organic traffic in search engine. But video that can give more backlinks in a quick way. Embedding a video into a landing page or blog or in a post provide multiple times of high quality backlinks to the website.
By Editorial Team,
UXD Media
Date: 29/08/19
