UX Development

Make Your Product Usable and Useful

1) Plan: Requirement Gathering

Understand Requirement

Requirement analysis and gathering is a part of User Experience Development (UXD) process. Requirements help communicate and define the customer needs as they looking for. A great product is built from the well analyzed plans. This is the first step of UXD process. Require research, a comprehensive strategy, and roadmap. Defined and documented requirements are a key part of the process for the development of a new or complex system. The thing is, to ensure the product meets users’ needs; it needs to be understood, captured, and agreed upon. Then the product will be usable and useful.

Business Requirement

Before start work to build on any new product whether this web application or mobile app application business requirement plays an important role in UXD Process. Every new activity or new product in the workplace is created in response to a business need. It is an overall comprehensive declaration of what the product is supposed to achieve. This is a step-by-step procedure to discover, analyze, and document the essential requirements connected to a business project. For example, know your stakeholders and their requirement, classify the requirements, analyze the requirement and document the requirement finally.

Brand Requirement

In Brand requirement we need to analyze two most of the things 1) Brand analysis means where you are 2) Strategy means where is to go and how you will get there.

You will need some brand analysis work if you haven't taken a hard look at your market and competition in a long time.

Brand strategy encompasses all the intangibles assets like goodwill that really animate a brand – personality, promise, and position. It also includes making some fundamental choices that will guide your brand for years to come.

Market Analysis

Market Analysis work in the early stages of the product development cycle and investigates the potential to make money. That delivers business insights on market needs, size, competition and pricing. Researcher used quantitative technique methods, meaning they focus on numbers. Researchers look at large sample sets to understand the average age of potential users, their income level, and other general characteristics. A market research is more general than user research. Market research always does on consumer behavior and identifies the consumer’s needs. That uncovers demographic, economic, and statistical information about a specific industry.

Market research and analysis is used to determine whether there will be demand for a product, and if so, what potential consumers want from it. Market research helps with the following:

  • New product development
  • Upgrading to existing product
  • Introducing an existing product into new markets

Goal Analysis

User goal is the final state which user strives. To get the goal of user that should perform some tasks called user tasks.

So, before do analyze your goals there are some questions you need to ask yourself:

1) Why are you doing this competitor analysis?
2) What do you hope to achieve?
3) Will this research impact UX decisions?

To achieve a goal you need to perform some tasks. E.g. your goal is to learn playing golf. So you need to perform some tasks.

Your goals should ideally be as specific as possible and hopefully assessable so consider the issues you’re trying to address with the competitor analysis. Keep your goals at the front of your mind when carrying out your analysis so you can always refer to them without losing sight.

Example: 1

Offline: Car Rental Company

Task: is to rent a car easily.

Solution: provide quick and simple procedure for renting a car.

Goal: is to have a great vacation in other country.

Solution: besides easy car renting, provide a customer with a country map, list of sightseeing, hotels and restaurants.

Example: 2
Online: coffee machine selling site.

Task:  is to choose and buy coffee machine easily.

Solution: machines comparison functionality, ordering by price functionality, easy payment procedure.

Goal: is to have a cup of coffee every morning.

Solution: in addition to buying task provide also set of recipes of making great coffee and coffee delivering service or so.

Goals give you a sense of accomplishment and are fun with do complete in the sense that you wouldn't have to do more to feel satisfied. Goals are the things people imagine themselves completing and feeling good about. Tasks are the things that people didn't think of having to do to complete the goal.

WHO WE SERVE

We have diverse range of clients from various industries. We’re a trusted web application user interface and user experience design company for B2B solutions in healthcare, courier and cargo, education, IT and many other industries. Most important is, we work closely with you to identify key performance indicators at all stages of the process, from wireframe and information architecture development till deployment. Our best services are giving opportunity to spice up your business.

Ecommerce Solutions
Banking, Finance & Insurance
Hotel Booking
GYM & Healthcare
Education
Courier & Cargo

2) Analyze: Facts, Problems, Behaviors and Goals

Analyze Competitors

A competitor analysis means knowing your product or service like the back of your hand and stacking that up against the competition out there. There are standard principles followed as heuristic evaluation for user interface design which can be used when conducting a competitor analysis. These principles are a general guide and are not set in stone, so you are free to create your own set of standards. These can include anything from specific UI patterns to interaction models. A competitor analysis also tells to find out any gaps in the current market of brand.

So, when we reviewed and analyzed the competitors that time we keep in the track on the following:

  • Good and Bad Features
  • Users Good and Bad Reviews
  • Wait and Load Times
  • Their Customer Service
  • User Interface
  • Tone and Copy of the competitors

Information Architecture

Information architecture means to organize and structuring content for the websites, mobile app, web app so on. It's a practice of deciding how to manage and arrange the information to be understandable. Information architecture aims at organizing content so that users would easily adjust to the functionality of the product and could find everything they need without big effort. Information Architecture forms a skeleton of any design project. Visual elements, functionality, interaction, and navigation are built according to the information architecture principles. The thing is that even compelling content elements and powerful UI design can fail without appropriate of information architecture.

Information architecture also creates usable and findable content structures out of complex sets of data and information; essentially, structuring content so it’s easy for users to find what they are looking for. For any new product, the information architect identifies the changes that need to be made and creates a plan to make them happen. The more content a site/app has, the more critical its organization becomes, and the more significant the role of information architecture in the UX design process.

3) Design: Wireframing and Prototype Design

Wireframing

Wireframe and prototype are the very essential before process to build any product whether it is mobile app or website. Wireframe is a graphical skeleton of a website that guides the content and concepts of the pages and helps designers and clients to discuss of the website building.

Wireframe is a blueprint version that specifies the details of the whole project at the initial stage. Wireframe also very easy to identify time, cost and resource allocated before development process.

Low-Fidelity Prototypes

Wireframe always make in a single color with rough sketch in a quick way to visualize any product before development. This is called the low-fidelity prototype. Wireframe consists with lines, boxes and single colors, we preferred grey colors. For large projects we created quick sketch in simply black pencil and paper.

Prototypes are the sample version of the final product and that is used for testing prior to launch. It is required to solve usability issues before launch. Means In this stage our visual design team works on actual visual mockups of the product in this stage. it's a simulation of the final interaction between the user and the interface.

Our UX team prefer, Balsamiq, Omigraffle and  ms-Axure to make ready prototypes in a quick way for any project.

After users and stakeholders sign off, our interface designer created a high fidelity version of the product. Visual design and Prototypes are called high-fidelity prototyping,. Visual team designers followed the wireframe as prepared by our UX team at UXD Media.  The team created exclusive mockups for international unbeatable standard level design for our valuable clients.

Visual Design

Visual design mockup creation is the third stage process in the UX development process. In this stage involves UI definition of required feature. Design team drives this activity which is based on the last three stages of the process. Visual designer creates high level mockups with proper iconic and info graphic visuals in a professional manner.

Prototyping

Finalized layout and flow of the required interface mockups are by the client and stakeholders. Then our UI development team creating templates into css and html and sharing with the UX team for design review and testing purpose as well.

4) Test & Refine: Usability Testing

UX team again does review as well as testing with real users on prepared prototypes. According to users feedback they recommend for alterations in prototypes further.

Usability always testing goes on evaluate basis. This is a technique for testing used to evaluate a product whether it’s a website or mobile app or software. Our UX team followed the following methods for usability testing.

User Research

User research does in various ways. It is the act of interviewing prospective and actual users of your products to gain clarity on a number of objectives. Suppose for a b2c site, you might use it to figure out why people aren’t adding recommended products to a cart, why they’re not clicking through your emails on mobile phone, or why adoption of your application has fallen significantly.

You may also be developing a new product or redesigning a website and know you want to do it differently this time around. All of these are great reasons to let your users tell you how they feel about your product.

UX researchers rely on both quantitative and qualitative research. Qualitative research focuses on the reasons or motivations behind these actions: Why did they click? Why didn’t they purchase?

Eye Tracking

Eye Tracking is a usability testing method and tool that reveals users’ focus points and navigational patterns on a given interface. It provides designers with thorough feedback on which interface elements are visible and attention-grabbing. It also effectively evaluates design/content hierarchy. Eye Tracking is an insightful form of research technique, which determines the user’s focus and attention of the user.

It also provides you with information that is impossible to gather without the technology. Knowing rather than guessing exactly where people are looking what, how much time they are looking, on which product they clicked, user’s interests and behaviors when using your app or website.

User Online Surveys

Researchers may send out surveys and questionnaires online in order to target a broad user group. This is also a low-cost way of collecting a high volume of responses from the end-users.

Our UX team followed this method for usability testing for any web or mobile based product.

Heuristic Evaluation

Heuristic evaluation is an inspection technique. Our usability experts evaluate the user interface of a product such as website or mobile application against a set of Heuristic Principles. It is usually conducted by a group of experts because it is very likely that one person will not be able to find all usability problems. A group of different people tend to analyze an interface from different angles and as a result are more likely to identify a wider set of areas for improvement.

Heuristic evaluation can be seen as a quick and low cost way to measure and improve your product’s usability before conducting usability tests. The idea is that before you spend a lot of time and resources conducting tests, you perform the evaluation to deal away with any identifiable usability issues. It should be a part of the process and should be used in conjunction with usability testing.

Following process followed in the heuristic evaluation:

  • Planning
  • Executing
  • Consistency and continuity
  • Reviewing
  • User control and freedom
  • Recover from errors
  • Visibility of the system
  • Help and documentation

Personas

Creating personas are very cheap and quick way for usability survey. It helps to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation.

Our UX team prepare following process while they are creating personas:

  • The team conducts user research. They asked some questions their selves during the testing phase;
    • Who are your users?
    • why are they using the system?
    • What behaviors, assumptions, and expectations color combinations their view of the system or product?
  • Thinking about themes/characteristics that are specific, relevant, and universal to the system and its users.
     
  • Organize elements into persona groups that represent your target users, geographic location, and age group. Name or classify each group.
     
  • Gather and prioritize the rough personas. Categorize them into primary, secondary, and, if necessary, complementary categories. At least 3-5 personas and their identified characteristics.
  • Prepare appropriate descriptions of each personas background, motivations, and expectations.

Featured Projects

We followed project development methodology. Working on strategically with following steps. Our web application development process comprises of. We followed project development methodology. Working on strategically with following steps. Our web application development process comprises.

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