Digital Marketing

Increasing Your Business Outreach

Search Engine Optimization

Local Market Analysis

Local market analysis means to analyze your business you’re your local area around you.  People who are searching for your type of local business will discover it’s easy to find and connect with you when you have taken care of the on-page and off-page optimization factors.

It’s slowly yet steadily turning out to be a crucial part of a successful small business online marketing strategy.

Any and every brand that wants to tap into their local market and achieve long-term success should take advantage of local search engine marketing.

Local search engine is a real extension of search engine optimization. Why am saying, it gives your business much more visibility and advertisements with more depth to local search results.

Citation is important for local search engine optimization

Citation means the information such as name, address, phone number, website url that appears online in your local directories or business listings websites. These are particularly important to get in place for local SEO, as if you don’t appear in the places people are looking for businesses like yours, you’re likely to get overtaken by the competitors that do so.

Following steps are our digital marketing team followed:

  • Publish local  and genuine content of high quality for your website
  • Create or claiming on Google my business listing
  • Optimize your site with organic keywords for Bing Places or GMB listing
  • Create online citations on business directories
  • Attract and building positive online reviews

Global Market Analysis

In a nutshell, to analyze global market required search engine optimization means optimizing website content for a multiple regions worldwide.

So simply we need to create content that works for different regions and languages and optimize that content for each region with search engine results pages.

How is global SEO Working

Google provide search engine geographic location wise. So, according to that every region has different search results appear such as for Italy using google.it and South Africa using google.co.za, for Germany using google.de, for China using google.tw.

Let’s say you sell jewelry and you have outlets or business operations in Spain, France, Germany and China, but your local market is the United Kingdom. Your international SEO would optimize for those countries as well as the word “jewelry” in their languages.


In Spain, you’d optimize for “Joyería”

In Germany, you’d target “Schmuck”

In China, you’d target “??” instead.

And in France, the word would be “bijoux”

At home, in the UK, you’d still be optimized for “jewelery.”

In short, that’s global SEO.

Global SEO involves targeting customers globally through prime global search engines. That depends which countries you’re targeting, you may need to create copy in multiple languages and take into account regional dialects and colloquialisms when performing keyword research.

SEO competitive analysis and research

Keyword Research

Some points need to be take care of at the time of keyword research such as

  • Topics you chose that does matter for your audience
  • Interests expressed in the form of phrases or keywords
  • Translate the content as per the search demand
  • Researching on popular keywords related to business

Website content should serve to fulfill the needs of your audience and that content your audience will enjoy and share.

Identify your top competitors
  • Analyze your competitors
  • Analyze their topical authority
  • Establish industry average
  • Social media and content audit
  • Determine your barrier to entry and strategy
  • Download their backlink profile
Link Building

Link building is the process of acquiring hyperlinks from other websites to your own site. It’s a hyperlink is a way for users to navigate between pages on the WWW (World Wide Web). Search engines use links to crawl the web page. Search engines crawls the links between the individual pages on your website, and they also crawl the links between entire websites.

Following points to keep in mind while link building:

  • Start of link tag
  • Link referral location
  • Visible/ anchor text link
  • Closure of link tag

Simple Link Building Strategies: How to get other sites to link to your site:

  • Content creation and promotion: create compelling, unique and high quality content that people will naturally want to reference and link to and tell people about it.
  • Reviews and mentions: Add your product, service or site in front of influencers in your industry like bloggers and social media sites.
  • Links from friends and partners: share with people you know and people you work with to link to your site.

On-Page Optimization

When it comes to on-page optimization that is always does in the front end of the site. SEO team optimized the code according to SEO process as given below.

Our SEO team does work on following points for on-page search optimization.

  • Title tags and heading tags
  • Keywords density
  • Optimized images with ALT tag
  • Meta keywords, title, descriptions and tags
  • URL structure and internal linking
  • Fast-loading pages
  • High-quality and regularly updated content
  • Internal linking
  • Clean coding
  • Avoid long urls
  • Use of social media sharing buttons
  • Post long content
  • Optimize CSS files
  • RSS and XML file for data syndication

Off-Page Optimization

I would like to tell one thing, off-page SEO is about everything that doesn’t happen directly on your website. After all, you can’t see immediate results in off-page optimization that will take some time. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. But off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your business appear like the real deal it is.

Our digital marketing team works with the following techniques for off-page SEO the generally includes factors are like:

  • Article submission
  • Blog submission
  • Link building
  • RSS and data syndication
  • Social-media activity
  • Viral video sharing and campaign
  • Sharing in social media sites
  • Social media bookmarking sites
  • Review, questions and answers
  • Document and image sharing
  • Image sharing

WHO WE SERVE

We have diverse range of clients from various industries. We’re a trusted web application user interface and user experience design company for B2B solutions in healthcare, courier and cargo, education, IT and many other industries. Most important is, we work closely with you to identify key performance indicators at all stages of the process, from wireframe and information architecture development till deployment. Our best services are giving opportunity to spice up your business.

Ecommerce Solutions
Banking, Finance & Insurance
Hotel Booking
GYM & Healthcare
Education
Courier & Cargo

Social Media Marketing

Social media add into the discovery of new content such as news stories, and discovery is a search of activity. Social media also help to build links that in turn support into search engine optimization efforts. Many users also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a mainstream search engine.

Our digital marketing team is very expert and they work with the following social media platforms.

  • Facebook Marketing
  • Linkedin Marketing
  • Twitter Marketing
  • Instagram Marketing
  • Youtube/ Vimeo Marketing

Website Optimization

Above all points we have discussed for website optimization. These are the real techniques work for SEO. Web site optimization produces highly competitive web sites that out-perform and measure such as traffic, speed, conversion rates, sell-through, and, most importantly, return on your investment so on. We always offer expert website optimization services.

Our team updates to our clients with xls sheets and documents on week basis.

The team is reporting to our clients everything such as speed, search engine and conversion rate secrets. We also provide free web page analyzer to analyze your site about how SEO is working in your site.

PPC and Google Ads

How google ads work?

Google Ads is early it was known as Google AdWords.  This is the Google’s own advertising service that allows you to place search results for your website on a search engine results page (SERP) by paying for them for a targeting location.

These are the Google sponsored search or paid search you can see immediate results in the search engine. In fact, Google Ads is also expensive to some extent. But will give positive results and provide organic users and leads to you through your website.

In a nutshell, we need to think some exact keywords that a searcher might use on Google while they are looking for. After that our team creates best designed banners related to your site business that will appear on the SERP based on those keywords.

Google provided ad services starting from $100 to $2500 USD that is depends on your budget.  If you want your ads will appear at all, you need to bid against other marketers on how much you’re willing to pay Google Ads every time a searcher clicks on your ads.

The more you pay per on click means the more likely your ads will appear in the search results to targeted users regions wise.

PPC Services

Pay Per Click (PPC) is a service from Googe Ad. Your ads will show on the top of the search results page, as well as in the side.

Suppose, if you set up an ad for Ads account and set a substantial bid, you guarantee that your ad will show when a user searches for the specific keyword you have chosen for. That will help give you more direct control over total traffic to your website.

Google Ad and PPC are also very helpful for getting the word out about new services or startup you have started.

CPC

You pay for Google Ads each time your while your ad has been clicked. The price you are willing to pay for each click is called Cost-Per-Click (CPC).

In case of CPC, you need to pick a maximum bid amount as you chosen, or if you don’t have much more ideas on that then go for the automatic option, Google chooses the bid amount for you within fit your budget, and genuinely brings you the most clicks possible within that budget.

CPM

In addition to, there is also another less common option called Cost Per Impression (CPM). In this case you need to pay the search engine for every 1,000 times your ad appears on the SERP. The user doesn’t have to click through.

So finally both are here in front of you. You can choose one from above services as provided by Google Ads.\

Besides Google Ads


Bing Search Engine

Bing is another search engine next to Google. This is from Microsoft and according to statistics from Bing Ads, the Bing currently has a 34% market share in the US, and 25% in the UK, meaning that it reaches a not insignificant portion of searchers who may not be reachable via Google Ads.

Organic SEO

We have already explained about organic SEO as above. Our team applies all the methods, techniques and processes by which you can increase the likelihood of your website appearing and ranking well in the organic search engine results. If you employ cracking SEO, then you may not even need to use paid search. Organic SEO is also very helpful to list your site in the top level ranking. This is another option if you can’t afford money for paid search. If you are looking for organic SEO then please click here.

Google Shopping

Google also provide online shopping services. You can do listings and showcase your products in beautiful manner, by creating product listing ads featuring like relevant details, rich images and good product prices and your store name.

Reach us at how to populate the product in google shopping.

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