Branding

Add Values to Your Businesses

Branding

Branding is a process involves in creating a unique name and image for a product or company in the consumer’s mind, mainly through advertising campaigns with a consistent theme. Branding always aims to establish a significant and differentiated the presence in the market that attracts and retains your loyal customers.

Before visualize designing any brand our visualizer and UX team workout from the scratch. They think more on the branding, do testing and research to some extent. Some questions raised in their minds before design any brand identity.

  • What is branding?
  • How can I define the brand?
  • Who is the target audience of such brand am working on it?
  • What are brand expectations?
  • Where does design come into branding?
  • What would be the exact color combination, fonts fit related to brand?
  • How does branding design work?
  • What are some of the most famous brands in the world related to that and why are they so famous?
  • How can I get my business branding in a right way?

WHO WE SERVE

We have diverse range of clients from various industries. We’re a trusted web application user interface and user experience design company for B2B solutions in healthcare, courier and cargo, education, IT and many other industries. Most important is, we work closely with you to identify key performance indicators at all stages of the process, from wireframe and information architecture development till deployment. Our best services are giving opportunity to spice up your business.

Ecommerce Solutions
Banking, Finance & Insurance
Hotel Booking
GYM & Healthcare
Education
Courier & Cargo

Online Brand Assessment

Every brand that grows beyond a national boundary and limitations faces as a fundamental question. Which stays constant, and what has to change in order to be relevant to consumers in a new country. Most brands begin their lives either as single products or highly focused product lines. Usually, products are uniquely tailored to the needs of consumers in the country of origin.

Brand assessment provides an opportunity to evaluate the strength of your brand, to underscore the value of your brand with customers and reposition the brand, if required, to reflect changes time to time in the marketplace. It helps you and your staff recommit to the vision and goals of the business.

Our Brand Development team evaluates your brand for internal and external perspectives and identifying the gaps between what you want and your brand to represent and how your customers perceive your brand in the marketplace.

Internal Brand Assessment
  • We evaluate current existing marketing strategies, materials, media and communications.
  • Explore with key management and interview employees across multiple levels within your organization.
  • Gathering internal perceptions of your brand
  • Analyze how the company believes it competes in the current market.
  • Review your existing customer and market research, including customer satisfaction level by our surveys.
External Brand Assessment

After outcome of the internal brand audit and to keep eye on result, we conduct an assessment of external audiences and their brand perceptions. Depending on your company’s existing and ongoing research studies, our team develops a market research program that may include any number of the following types of external studies such as:

  • Existing customer brand perception,
  • Research on a competitive set in any field,
  • Watch and evaluates customer attitudes and perceptions.

Online Brand Listening and Monitoring

Brand monitoring means is caring for your customers directly related to your brand and responding to those messages appropriately.

Brand listening can understand your audience and improving campaign strategy by accessing the full spectrum of conversation around your industry, brand, and any topics relevant to your brand.

Brand monitoring is identifying and responding to individual brand mentions in the current market. On the other hand brand listening is collecting data from those social mentions and broader customer conversations, and pulling insights from them so you can make better decisions for your customers. Especially brand monitoring and listening are terms that have been used interchangeably, but there is a difference if you will watch closely.

Brand monitoring is important?

The answer is definitely yes! Monitoring of your brands can tracks the key phrases and terms important to your company and surfaces them for you to respond to. Brand can be monitored in this way:

  • Brand name and common misspellings.
  • Product names and common misspellings.
  • Identify your main business competitor. Analyze their product and quality status.
  • People search products in the area you served.
  • Analyze the conversations and trends happening not just around your brand, but industry around you and using those insights to make better marketing decisions.

Now these days’ social media is very important and powerful platform to monitor your brand on social media, this is best to monitor keywords relevant to your business, such as:

  • Brand name
  • Branded hashtags
  • Product name
  • Service name
  • Website address

Brand Design

According to Kotler and Keller, “a product is anything that can be offered to a market to satisfy you want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.”

That means that is a product can be of anything from a health care product, a flight, an institution, apparel, food, hotels or any FMCG product like bathing soap.

This definition illustrates, a product and the role it occupies in defining branding

As we all know water is a free resource that is we all need to live and survive on this earth. So, now this became a product the day humans and companies started to commercialize as well such as mineral waters.

This is very true water always looks the same, whether it is from USA, Australia or from Africa. This is just a liquid and transparent. So, here is the question how can different companies sell the same product with their different packages or bottled. The answer is they have designed for a brand for that, and selling same product in different way and they got licensed and registered to sell for that.

Let’s say for example, Bisleri, Kenly from India, Hildon from UK, Evian from France like so on.

Competitive Analysis and Benchmarking

Every business large and small has competition. Understanding the strengths and weaknesses of your competitors marketing strategy is critical to making sure your business, products and services stand out from the rest.

Our team makes ready for each of your current competitors and identify who are your main competitors, and prepare a document with the following questions:

  What are the strengths of your competitors?

  What are their weaknesses?

  What marketing strategies they followed?

  What are their marketing objectives?

  How can you take market share away from their business?

Our competitive analysis and benchmarking report will help you identify changes you should make to your own business and marketing strategies, and help give you clear and proper understanding of your customers.

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